Partner
Apex Games offers brands access to a performance-driven audience in a high-energy arena environment.
Partnership Opportunities
Apex Games partnerships provide brands with meaningful integration into the athlete and spectator experience.
The Apex Games series will feature four events in season 2026/27, to be hosted in UAE with final championship event taking place back at DWTC.
On-Course Integration
- Branded workout stations
- Product integration within competition
- Naming rights for race elements
Venue & Experience
- Arena activations
- Sampling & experiential zones
- Direct consumer engagement
Digital & Content
- Leaderboard & results integration
- Social + content partnerships
- Athlete/influencer amplification
A Platform, Not a One-Off Event
- 4-event inaugural season at DWTC
- Thousands of participants across corporate, gym, and community segments
- Year-round engagement via training, qualification, and community events
- Built for repeat exposure and long-term brand integration
“Built for participation and brand integration — not just pro competition”
Why Brands Partner With Apex
Brands Partnering
With Apex Games
Gain Access To:
We deliver access to a high-value, performance-driven audience across fitness, corporate, and community segments
We operate a premium, high-production indoor sports property hosted at Dubai World Trade Centre
We integrate brands directly into the athlete journey - not just passive exposure
We activate across a multi-event series, driving repeat visibility and engagement
We leverage a structured participation model (corporates, gyms, communities) to generate consistent volume
We position partners within a fast-growing global fitness race category
“Partnership Opportunities Available Across Title, Official, and Category Levels”
Official Partners
Position your brand at the Apex of performance.