Partner
Apex Games offers brands access to a performance-driven audience in a high-energy arena environment.
Partnership Opportunities
Apex Games partnerships provide brands with meaningful integration into the athlete and spectator experience.
The Apex Games series will feature four events across the UAE during the 2026/27 season, including Abu Dhabi, Dubai and the Championship Final, with the final venue to be announced.
On-Course Integration
- Branded workout stations
- Product integration within competition
- Naming rights for race elements
Venue & Experience
- Arena activations
- Sampling & experiential zones
- Direct consumer engagement
Digital & Content
- Leaderboard & results integration
- Social + content partnerships
- Athlete/influencer amplification
A Platform, Not a One-Off Event
- 4-event 2026/27 season across the UAE
- Thousands of participants across corporate, gym, and community segments
- Year-round engagement via training, qualification, and community events
- Built for repeat exposure and long-term brand integration
“Built for participation and brand integration — not just pro competition”
Why Brands Partner With Apex
Brands Partnering
With Apex Games
Gain Access To:
We deliver access to a high-value, performance-driven audience across fitness, corporate, and community segments
We operate a premium, high-production indoor sports property hosted at Dubai World Trade Centre
We integrate brands directly into the athlete journey - not just passive exposure
We activate across a multi-event series, driving repeat visibility and engagement
We leverage a structured participation model (corporates, gyms, communities) to generate consistent volume
We position partners within a fast-growing global fitness race category
“Partnership Opportunities Available Across Title, Official, and Category Levels”
Official Partners
Position your brand at the Apex of performance.